Established in 2019 in Melbourne, Australia.
As parents of young girls, we are passionate about producing comfortable, age appropriate and environmentally friendly activewear that helps girls feel confident and stylish while dancing, training, exercising or even hanging out with friends.
Our clothing has been designed by girls, for girls and is available in a range of colours in sizes 6-16.
Our girls love to dance. We originally set-out to model the look, feel and brand around our girls love of dance, however our clothes have since evolved to broader activewear while keeping the strong dance-wear origins.
We found that there were few options to choose from when shopping for dance/activewear in the tween and teenage girls market in Australia, that were also sustainable and age appropriate.
So we created smoov active to meet those needs. Girls similar to ours, are becoming conscious of how and where their clothes are made and their impact on the environment.
We are a boutique brand (a husband and wife team based in Melbourne, Australia). We do not mass produce our activewear range. All clothes are designed here in Melbourne and are manufactured in Bali, Indonesia under strict, ethical standards.
The S and the M in smoov are our girls first names — Skye and Mille.
We hope you enjoy our clothes.